Let's Target Online Audience..

Blog 1 : What criteria should be considered when targeting online audience ?

The era of new technology increases the population of online audience day by day. Age is the main criteria that should be considered in targeting online audience. The younger group of 12 to 35 years old are seeking for updates of instant information. They are the people who look forward to receive information in a single tap. The Star took their first step in digital media to target younger group audience through news website. They create a wide connection with the audience when launched The Star Facebook page, Twitter and news app to reach out the news. If I the Star, I would use the Star Graphics platform to cover news of Sri Lanka bomb blast in churches and hotels on Easter 2019. Normal news website may bring this news in 10 paragraphs or more but I could make use of star graphics to explain the story through infographics. I can send the news to my audience quickly rather than make them spend ten to fifteen minutes in reading. This ensures that the news will reach my audience effectively since they do not like a massive amount of information related news.

Besides, one of the criteria when targeting online audiences is considered the location of audience. The location of the audience lives determines the level of internet connectivity for them to access online. Audience from cities and places around cities are able to access online easily due to the high level of connectivity compared with rural areas located outside of town and cities. In North India, Bathinda, Faridkot and Gurdaspur are example of villages in Punjab with poor internet connection. News media such as ‘Punjab Kesari’ used mobile app as their tool to reach online audience. This app has been downloaded by 500,000 plus of people. As I am from ‘Punjab Kesari’ news channel, I will connect such countryside online audience with a compressed version of news through news app to my news channel. Even though they are in the countryside, most of them familiar to android mobile. This creates possibilities to reach more audience . When my news been precise to the point it does not take too long in loading and will reach the audience with less usage of data coverage compared with websites. Moreover, audience will pay attention to my mobile news application by pop up of short notification regarding current news updates. Therefore, it is essential to consider the age and location of people in order to target our online audience.